Home-cooked food deliveryCo-founded by our founder
Phoodee and Moms Meal
A home-cooked food delivery app that started in Singapore and was relaunched in India after COVID.
Screens from the app.
- 2countries: launched in Singapore, relaunched in India
- 2apps in India: one for customers, one for delivery partners
The problem
Customers had to trust home-cooked food from people they had never met, in a market built around restaurants, with delivery run on very limited resources. Then COVID rules shut down operations in Singapore, and the business had to start again in India with a smaller budget and different customer habits.
The solution
Two apps, one idea
iOS and Android apps let customers browse, order and track home-cooked meals, with one-time-code sign-in, card payments, chat and push notifications.
Delivery without owning a fleet
Singapore ran on integrations with local courier services.
A relaunch for India
Phoodee became Moms Meal, with local payments and screens designed for Indian customers.
Our own delivery app
In India we built an in-house delivery-partner app to run local deliveries and keep costs low.
- Stripe (Singapore)
- Razorpay (India)
- Panda Go
- Mailchimp
The impact
- Phoodee launched in Singapore and found early traction.
- The business pivoted quickly and kept its core learnings and assets for the India relaunch.
- The Singapore version has closed. The India version, Moms Meal, is live.