What we build, by the problem it solves.

Product design and software engineering for businesses that need a working product, not a list of services.

  1. We have an idea and need a first working version.

    MVP development and technical strategy.

    1. Clarify the problem
    2. Scope and roadmap
    3. Architecture
    4. First release
    5. Iterate

    Connects to

    • Feasibility
    • Stack selection
    • Integration planning
    • Discovery and requirements clarification
    • MVP scope and roadmap
    • Technical feasibility and stack selection
    • Architecture and integration planning
    • Prototype and first-release development
    • Product iteration after launch

    We reduce risk by building in stages. We do not promise market fit, funding or launch dates.

  2. We want to sell online, or build a marketplace.

    Online stores, marketplaces and ordering apps.

    1. Product catalog
    2. Search and cart
    3. Checkout
    4. Orders
    5. Delivery

    Connects to

    • Payments
    • Logistics
    • POS
    • Inventory
    • CRM
    • Storefronts and product catalogs
    • Search, cart, checkout and order tracking
    • One seller or many sellers on the same platform
    • Merchant and customer workflows
    • Payment gateways such as Stripe, ABA Bank, Razorpay and PhonePe
    • Logistics, POS, inventory and CRM integrations

  3. Our customers expect a mobile app.

    iOS, Android and cross-platform applications.

    1. Design
    2. Build
    3. Test
    4. Store release
    5. Support

    Connects to

    • Authentication
    • Notifications
    • Analytics
    • Third-party APIs
    • iOS and Android applications
    • Cross-platform applications
    • Customer and merchant applications
    • Authentication, notifications, analytics and integrations
    • App testing, store preparation and release support

  4. Our team needs better tools to run the business.

    Web applications, dashboards and portals.

    1. Workflows
    2. Interface
    3. Build
    4. Integrate
    5. Improve

    Connects to

    • Existing systems
    • Data sources
    • Third-party services
    • Customer-facing web applications
    • Admin and operations dashboards
    • Business portals
    • Responsive marketing websites where appropriate
    • Integrations and ongoing improvements

  5. Our software is slow, fragile or hard to change.

    Fixing and building the back end, the part users never see.

    1. Review what exists
    2. Plan the data
    3. Design the connections
    4. Build the core
    5. Make it dependable

    Connects to

    • Sign-in
    • Background jobs
    • Other companies' systems
    • The connections between your apps and systems (APIs)
    • How your data is organised and stored
    • Sign-in, permissions and links to other systems
    • Background jobs, so slow work never keeps a user waiting
    • Performance, reliability and maintainability
    • Architecture reviews and modernization

  6. Releasing new versions is slow and risky.

    Automated, repeatable releases and hosting (DevOps).

    1. Build
    2. Test
    3. Release
    4. Watch
    5. Recover

    Connects to

    • Cloud hosting
    • Packaged software
    • Repeatable servers
    • Automatic testing and release of every change (CI/CD)
    • Cloud infrastructure and application hosting
    • Packaging software so it runs the same everywhere (containers)
    • Servers set up from written scripts, so they can be rebuilt reliably
    • Watching the system and being ready when something goes wrong
    • Cost and deployment-efficiency improvements, when measured

  7. We want automation or AI where it actually helps.

    AI and workflow automation.

    1. Find the use case
    2. Check feasibility
    3. Build
    4. Integrate
    5. Review

    Connects to

    • Existing products
    • Internal tools
    • Business data
    • Workflow automation
    • Integrating AI capabilities into existing products
    • Opportunity discovery and technical feasibility
    • Internal productivity tools
    • Data-informed workflows

    We start from the use case, not the model.

  8. People find our product hard to use.

    UI/UX and product design.

    1. User journeys
    2. Wireframes
    3. Prototype
    4. Interface
    5. Handoff

    Connects to

    • Design systems
    • Accessibility
    • Engineering
    • User journeys and information architecture
    • Wireframes and prototypes
    • Interface design
    • Design systems and responsive behavior
    • Accessibility and usability considerations
    • Handoff and collaboration with engineering

Not sure which one is yours?

Describe the problem as you would to a colleague. We will take it from there.

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